Editorial & Advertising Policy
Last updated: 21 September 2026
At Blossom Brides, we believe beautiful content and commercial partnerships can happily exist together — as long as readers can tell the difference.
This policy explains how we approach editorial content, affiliate relationships, gifted products, advertising and paid partnerships.
Our Editorial Approach
Blossom Brides is an independent wedding, beauty, fashion and lifestyle publication.
Our content is created to inform, inspire and entertain people planning weddings and celebrations.
We approach weddings from an events, fashion, beauty and business perspective, with a particular love of individuality, colour and personal style.
Our editorial decisions are ultimately ours.
Affiliate Content
Blossom Brides may earn commission through affiliate links.
The availability of an affiliate programme does not automatically determine whether a product, retailer or service is featured.
Some products we feature will have affiliate links.
Others won’t.
Where affiliate links are used, appropriate disclosure will be provided.
You can read more in our Affiliate Disclosure.
Sponsored Content
We may accept payment from brands or businesses to create sponsored content.
Sponsored content will be identified appropriately so readers can understand that a commercial relationship exists.
Payment gives a brand access to an agreed commercial opportunity — it does not purchase undisclosed editorial coverage or guarantee a particular opinion.
Gifted Products and Experiences
Brands may occasionally provide products, samples, event invitations, experiences or other items without charge.
Where appropriate, this relationship will be disclosed.
Receiving something for free does not guarantee positive coverage or coverage at all.
Reviews
Where Blossom Brides publishes a review, our aim is to give readers a useful representation of our experience or assessment of the product or service.
Commercial relationships relevant to the review will be disclosed where appropriate.
We will not knowingly publish a positive opinion that we do not genuinely hold simply because a brand has paid us or supplied something free of charge.
Advertising
Blossom Brides may display advertising or work directly with advertisers.
Advertising helps fund the operation of an independent publication.
Where advertising could reasonably be confused with editorial content, we aim to identify its commercial nature clearly.
Brand Partnerships
We welcome partnerships with businesses that make sense for the Blossom Brides audience.
Potential areas include bridal fashion, beauty, jewellery, accessories, wedding décor, gifts, stationery, venues, travel, celebrations and related services.
However, relevance matters.
A commercial offer does not guarantee acceptance.
Press Releases and PR Material
We welcome relevant news, launches and information from brands and PR representatives.
Sending Blossom Brides a press release, photograph, product or other material does not guarantee publication.
We reserve the right to decide what is appropriate for our editorial coverage.
Photography and Supplied Assets
Where photographs, quotations or other materials are supplied by brands, PR representatives, photographers, wedding professionals or contributors, appropriate attribution may be provided where required.
Anyone supplying material to Blossom Brides should have the necessary authority or permission to provide it for the intended use.
Corrections
We want Blossom Brides to be useful and trustworthy.
If we discover a significant factual error in published editorial content, we may correct or update the article.
Readers and businesses are welcome to contact us if they believe something requires correction.
AI and Editorial Production
Blossom Brides may use digital and AI-assisted tools as part of its research, planning, drafting, editing, design or production workflow.
These tools do not replace editorial responsibility.
Published content remains subject to human direction, review and editing, and we remain responsible for deciding what appears on Blossom Brides.
Working With Blossom Brides
Brands, PR agencies and wedding businesses interested in partnerships can find further information on our Work With Me page or contact us directly through the website.
We love creative partnerships.
We love beautiful things.
But above all, we want Blossom Brides readers to know when something is editorial and when somebody has paid to be part of the conversation.
Blossom Brides
Weddings in full colour. 🌸